April 13, 2016 L'vine

Less of an initiative and more of an ever-building trend, organic, vegetable cocktails continue their rise

As health and wellness trends continue to pervade all aspects of modern life, spirits brands are keen to show that alcohol and wellbeing need not be unhappy bedfellows in a balanced lifestyle.

Less of an initiative and more of an ever-building trend, organic, vegetable cocktails continue their rise – and consumers seem to like the idea of getting one of their five a day while kicking back with a cocktail. Bartenders too have embraced using the likes of avocados, squashes and beetroot in purees – and as more and more bars look to the kitchen for inspiration, this looks to be a trend set to sate demand for both healthier drinks and inventive serves. ~ Source: The SpiritsBusiness ~

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